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-commerce continues to grow its share of retail spending.According to FedExresearch, 80% of consumers in the Asia Pacific, MiddleEast and Africa (AMEA) region have increased their e-commercespending in the last three years and over 70% think it willcontinue to grow in the next three years.[1] Thisyear, e-commerce events like Black Friday and Cyber Monday whichsignal the final countdown to Christmas, continue to make adifference to consumers. In fact, many would like even more onlineshopping festivals.[2] Tomake the most of the season, e-tailers are looking to boost theireffectiveness and are innovating their services throughpersonalized customer offers such as online “shoppertainment” andnew payment options to attract visitors and clicks. Furthermore,87% of e-merchants seek additional support from logistics providersto support these seasonal events.[3]

“In AMEA, the gifting season continues in the months leading up toChristmas through to Lunar New Year. Along with consumers’ intentto do more online shopping during the festive season,2 e-tailers,especially small and medium-sized businesses, are gearing up theirefforts to deliver the best customer experience possible to staycompetitive,” said Kawal Preet, president of the Asia Pacific,Middle East and Africa (AMEA) at FedEx Express. “As delivery is acrucial part of customer experience, we’re committed to providingbusinesses and shoppers with a wide range of easy-to-use solutionsto make holiday shipping as easy as possible.”