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7% of the surveyed export-oriented small and medium-sized enterprises have already used e-commerce to export goods to other markets, while there are relatively few small and medium-sized enterprises in the Asia Pacific region (80%) and globally (80%). It can be seen that small and medium-sized enterprises have more confidence in the digital economy, with 61% of enterprises believing that they will generate more revenue through e-commerce in the next year, while global (40%) and Asia Pacific (44%) share the same idea, with small and medium-sized enterprises accounting for about one-third less. The results indicate that e-commerce, as a driving force for business growth, can drive small and medium-sized enterprises to enter new markets.

Despite sluggish global economic growth, small and medium-sized enterprises are resisting global unfavorable factors and steadily developing. Exports remain a stable source of income for these interviewed small and medium-sized enterprises, with 59% of their total revenue coming from export business, while the major export markets are India (39%), Pakistan (26%), and Japan (22%). 93% of export-oriented enterprises expect their current income level driven by exports to remain unchanged or achieve growth in the next 12 months.

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According to the survey, small and medium-sized enterprises are making full use of the opportunities brought by e-commerce globally, especially in two forms of e-commerce - mobile commerce (shopping on mobile devices) and social commerce (shopping through social media platforms). 94% and 88% of surveyed small and medium-sized enterprises generate revenue through mobile commerce and social platforms, respectively, while globally this proportion is 59% and 67%, respectively. And the revenue generated by small and medium-sized enterprises through these two channels accounts for 25% and 17% of their total export revenue, respectively. Moreover, they anticipate further growth in the future. Small and medium-sized enterprises using relevant channels are expected to achieve growth in revenue through mobile commerce and social commerce in the next 12 months.

However, small and medium-sized enterprises realize that while the digital economy opens the door to opportunities, it also intensifies competition. In fact, in addition to constantly increasing production costs becoming the most frequently mentioned business challenge, the increasingly fierce competition from other markets and small and medium-sized enterprises is also a great obstacle to development. However, small and medium-sized enterprises are highly forward-looking, believing that technology is an important means to solve these problems and help them enhance their export business. 48% of surveyed companies stated that investing in new technologies is the primary solution to overcome current business challenges, while 81% of companies believe that new technological innovations will make exports easier.