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 a leading provider of convenient, state-of-the-art printing, packing and shipping services and a subsidiary of FedEx Corp. (NYSE: FDX), joins Pantone in celebrating the reveal of the Color of the Year 2020. Through its innovative print and color management techniques, including using the PANTONE MATCHING SYSTEM®, FedEx Office provides businesses and consumers the ability to leverage the power of color to engage audiences in creative and meaningful ways.

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The Pantone Color Institute reveal of the Pantone Color of the Year 2020 demonstrates the role color plays in shaping industry trends, and we have seen how the right color helps brands differentiate themselves and drive customer engagement,” said Kim Dixon, executive vice president and chief operating officer, FedEx Office. “Our state-of-the art color management technology provides accuracy, quality and consistency of color printing every time, enabling consumers to express themselves and businesses to build a strong and highly recognizable brand.”

For 21 years, Pantone’s Color of the Year has influenced product development and purchasing decisions in multiple industries, including fashion, home furnishings and industrial design, as well as product packaging and graphic design.

“Color helps us to visually express and affect ideas and emotions. Designers and brands should feel inspired to use color to engage and connect with their audiences,” said Laurie Pressman, vice president of the Pantone Color Institute. “The way color is brought to life is critically important to the integrity of the story that’s being told. From a suite of collateral and storefront signage for a new business to helping the Pantone Color Institute unveil the Pantone Color of the Year for 2020, FedEx Office’s color matching technology using the PANTONE MATCHING SYSTEM® is a trusted source to achieve the right color, every time,” added Pressman.