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FedEx, a subsidiary of edEx Corp. (New York Stock Exchange code: FDX) and one of the world's largest express transportation companies, has been ranked first among all logistics companies in the Asia Pacific region for three consecutive years. The survey focuses on the level of consumer trust in a certain brand. FedEx ranks 57th overall in the 1000 major brand survey. FedEx Asia Pacific President Jian Lixing said, "By focusing on fast and reliable delivery of every shipment in our service network, we have won a good consumer reputation in the Asia Pacific region. Being able to excel among industry peers is indeed an outstanding achievement that all team members are proud of."

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The recent series of creative activities have played a crucial role in FedEx's industry ranking. In November 2013, FedEx launched a cross market promotion campaign called "FedEx, Logistics Intelligence", which includes print and online media advertising, search engine marketing, and various outdoor media and mobile channel marketing. In the online channel, a fully digital campaign "Discovering the FedEx Era" was launched in April this year; Through a series of easy animated videos, the passionate employees behind FedEx's solutions and their experiences in handling various challenges in daily delivery are showcased.

The survey of "Top 1000 Asian Brands" used an online survey initiated by Campaign Asia Pacific magazine and international market research firm Nielsen as a benchmark to explore consumer attitudes in 13 markets in the Asia Pacific region. Respondents need to identify the second ranked brand in their minds based on different categories. Then, the statisticians will analyze the weight of the survey results based on factors such as age, gender, and monthly household income of the respondents, and ultimately determine the brand ranking.