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DHL eCommerce Solutions, a division of the world’s leading logistics company, Deutsche Post DHL Group has launched its E-tailers’ Almanac for 2020 to help online merchants plan their promotions for e-commerce peak shipping dates in 2020. In its first edition, the E-tailers’ Almanac also provides a brief overview of four overarching trends found within the e-commerce sector in the U.S. in the past year based on DHL eCommerce Solutions customer feedback and developments within its 19 U.S. distribution centers.

The four market trends identified include:

　　Multi-carrier approach gaining popularity: gone are the days of a single sweep of the dock carrier. Today, online merchant companies are increasingly recognizing the multiple cost savings and delivery time benefits generated by using a multicarrier approach to shipping their e-commerce goods. E-tailers have the option, through multi-carrier software solutions currently available in the market, to ship with multiple carriers based on various criteria, such as lightweight versus heavy weight packages, regional versus national shipments or cross border versus domestic shipments.

Day certainty trumps speed: online retailers are often looking for the perfect combination of speed at the lowest possible cost, but based on online merchant customer feedback, many are willing to forego the fastest shipping option in return for accuracy and day-definite shipment options with the ability to use web tracking. DHL eCommerce Solutions’ data and feedback has revealed customer demand for expected date of delivery as opposed to delivery date ranges (e.g. 2-8 day windows) has significantly increased. DHL eCommerce Solutions’ Expedited Max day-definite product has proven to be its fastest growing product with double digit growth in the last year.